It has been about two years since the English band have released their debut self-titled album, and the fans have been rather anxious for new material. Recently there’s been some suspense on social media that the band were going to break up, this was seen in a comic strip that they posted online and also because all their social media accounts had been deleted. This had eventually left their fans absolutely puzzled about the future of the 1975, however, this was untrue, because out of nowhere they released their single “Love Me”.

This is a bit of a risqué thing for the band to do, because they’ve really been appealing to the mainstream masses lately (they started out as an unknown indie band), so there’s a lot at stake here. It’s important to consider that the 1975 do not take themselves as being a pop band, and they even state this at the beginning of the music video for “Girls”, which is another popular hit song by them. This new song of theirs is very different from their usual stuff, it’s more funky and a bit of a mix and match as well, so it’s not as pop as we would expect it to be. The band have claimed on BBC Radio 1 that they want to be the ‘ambassadors of this generation’ as they criticize pop music nowadays for it lacking a lot of things. This new single of theirs is a great representation of this argument that they’ve put forward, and the music video for it screams it even louder.

In the music video Matt Healey is seen prancing around with a glass of champagne singing to the 2D cutouts of celebrities sarcastically. If they’re aiming to take the piss out of everyone in the pop industry then they’re really going for it now, it truly leaves the rest of us in utter suspense. Who knows if they’ve got the balls to take this further, it would be interesting to see.

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